Search engine optimisation (SEO) is a set of activities that make your website appear higher in Google’s free results for the queries typed in by potential customers. In practice, this means one thing: more people who are looking for exactly what you offer find you, not your competitors.
Unlike ads, SEO does not require paying for every click. Once built, visibility works all the time, and every piece of good content, every technical fix and every valuable link strengthens your website’s position month after month.
For us, SEO does not end with rankings. We measure what matters to a business owner: phone calls, form submissions, bookings and sales.
Google’s algorithm takes hundreds of signals into account, but in practice they can be grouped into five areas. Effective SEO has to take care of each of them – neglecting one can block the results of the others.
The website must be accessible to crawlers, correctly indexed, fast and convenient to use on a phone. Errors such as blocked indexing, duplicate URLs, broken redirects or slow loading can undo even the best content. Read more in our technical SEO guide.
Google wants to show the pages that best answer the user’s question. What counts is matching search intent, specific information, a clear structure and headings. Details in our articles on on-page SEO and SEO copywriting.
Links from valuable, thematically related websites, brand mentions and customer reviews are a signal of credibility for Google. Quality counts, not quantity. More: off-page SEO.
Google increasingly rewards content created by people with real experience and businesses that can be trusted: with full contact details, reviews, case studies and clear information about their offer. We have described the full list of factors in our article on SEO ranking factors.
AI Overviews appear above Google’s results more and more often, and some customers ask ChatGPT, Gemini or Perplexity directly to recommend a company. These systems rely on signals similar to those used by the search engine: a clear website structure, specific answers to customers’ questions, consistent company data and reviews. That is why well-run SEO today also means preparing a website for AI search engines. Read more in our articles AI Overviews and AI Mode in Google and GEO, or optimisation for AI, and we describe implementation in a business on the AI agent services page.
The starting point of every collaboration. We check indexing, URL structure, duplicate content, redirects, speed and Core Web Vitals, the mobile version, structured data, internal linking, the link profile and visibility for keywords in your industry. You can order the audit free of charge.
We don’t guess – we check what your customers search for and how. We divide keywords by intent: informational (the customer is finding out), comparative (choosing) and transactional (ready to buy). We assign each keyword to one subpage to avoid cannibalisation, i.e. a situation in which several of your pages compete with each other. We also include competitor analysis.
Titles and descriptions that encourage clicks, logical headings, content matched to keywords, image descriptions, structured data and friendly URLs.
We organise the website structure so that the most important subpages receive the most links and users reach the offer within two clicks.
Service descriptions, local subpages, guides and answers to customers’ questions. See our content marketing services.
We acquire links from credible, thematic and local sources. We don’t use link farms or link exchange schemes – such practices can result in a Google penalty. Why? We explain in our article on Black Hat SEO techniques.
For businesses serving customers in a specific area, this is often the fastest source of phone calls. We optimise the listing, categories, photos, posts and reviews. More in our guide how to optimise your Google Business Profile.
We configure Google Search Console and Google Analytics 4, measure conversions (phone calls, form submissions, bookings) and present the results every month in an easy-to-understand form.
The first ranking increases are usually visible after 2–3 months. We build stable traffic and regular enquiries over 6–9 months. The timing depends on the competition, the condition of the website and the domain’s history. If you need customers straight away, we complement SEO with a Google Ads campaign.
Ads bring traffic from day one, but disappear together with the budget. SEO takes longer to gain momentum, but builds lasting visibility without paying for every click. The best results come from combining both: ads for the start, SEO for years to come.
We have prepared guides for the industries we work with most often: restaurants, hotels, dental practices and law firms.
Our office is in Pogórze near Gdynia. See how we work in individual cities: SEO Gdynia, Gdańsk, Sopot, Rumia, Reda and Wejherowo. We also optimise websites operating throughout Poland.
Wondering how much you will pay? Read how much SEO costs and what the price depends on.
Optimisation is work on the website itself: technical aspects, content, structure. SEO is a broader process that also includes building authority, local SEO and ongoing development. One without the other rarely brings lasting results.
You can, but your competitors don’t stop working, and Google constantly changes its algorithm. Without further development, rankings usually drop over time. Once the goals have been achieved, a smaller, maintenance scope of work is often enough.
Not always. After the audit, we will honestly assess whether it is worth improving your current website. Sometimes it is better to start from scratch – that was the case in the Targ Rybny project. See web design.
Yes. In e-commerce, category structure, product descriptions, filters and avoiding duplicate content are particularly important.
No. We prepare content based on a conversation with you, because you know your industry best. Your knowledge plus our SEO is the best combination.
Keyword rankings, traffic from Google, the number of phone calls, form submissions and bookings. You receive a report every month, and the data always remains your property.
If your customers search for services on Google – yes. We explain the basics in our articles SEO basics and why SEO is crucial.
Request a free SEO audit – we will analyse your website and competitors and discuss the results in simple terms. Prefer to talk? Call: +48 793 423 331 or write to us.