UI and UX design – more enquiries from the same traffic

You can have excellent Google rankings and an expensive advertising campaign, but if a user cannot find what they are looking for on your website, they will close it after a few seconds. UX (user experience) is the design of the user experience – the path from arriving on the website to getting in touch. UI (user interface) is the look and behaviour of the elements the user interacts with: buttons, forms, menus.

Good UI and UX mean that you get more phone calls, form submissions and bookings from the same number of visits. It is often the cheapest way to increase the results of your marketing.

The most common problems we fix

  • a phone number hidden in the footer instead of right under the thumb on a mobile phone,
  • long forms that discourage people from sending an enquiry,
  • a menu in which the offer is hidden under unclear names,
  • no clear call to action on service pages,
  • slow-loading sections and elements that shift while the page is loading,
  • text that is hard to read: too small, with poor contrast,
  • a website designed for desktop but viewed mainly on mobile phones.

Scope of UI and UX services

  • UX audit – analysis of the website, Google Analytics data and user journeys.
  • Information architecture – a logical structure for the offer and navigation.
  • Wireframes and prototypes – page layouts before graphic design work begins.
  • Interface design – consistent components, legible typography and colours in line with the brand.
  • Conversion optimisation – improving forms, buttons and offer copy.
  • Accessibility – contrast, readability and keyboard navigation, so that everyone can use the website comfortably.

UX and SEO

Google assesses, among other things, speed, layout stability and how convenient the mobile version is to use. A user who quickly finds an answer is less likely to return to the search results. That is why UX design and search engine optimisation (SEO) reinforce each other. You can read more about how Google evaluates websites in the article SEO ranking factors.

How we work

  1. Analysis – data, business goals and observation of user behaviour.
  2. Hypotheses – a list of changes that could increase the number of enquiries.
  3. Design – wireframes, followed by the final interface.
  4. Implementation and measurement – we check whether the changes have had an effect and refine further elements.

UX is a permanent part of our website design projects, while a consistent look is ensured by our graphic design. In Google Ads campaigns, good landing page UX lowers the cost of acquiring a customer.

Frequently asked questions

Do I have to build my website from scratch? Not always. Often a few well-chosen changes to the current website bring a clear improvement.

How do you know what to improve? From data: analytics, click maps and user observation, not from gut feeling.

How long does a UX audit take? It depends on the size of the website. We agree the scope and timeline after the first conversation.

Call us: +48 793 423 331 or start with a free audit.