Search engine optimisation in Sopot – for restaurants, accommodation providers and service businesses
In Sopot, customers depend to a large extent on the season and on tourists. Phrases such as “restaurant Sopot”, “apartments Sopot” or “massage Sopot” are typed in by residents and by visitors from Poland and abroad alike, often in English or German. That is why we plan search engine optimisation in Sopot with seasonality and the website’s language versions in mind.
Our office in Pogórze near Gdynia is about a 25-minute drive from Sopot. We meet on site or online. We currently work with 8 companies from the Tricity and the surrounding area, our Google Business Profile has a 5.0 rating, and we work on contracts with a one-month notice period.
Case study: L'Entre Villes Sopot in Google's TOP 3
The L’Entre Villes restaurant in Sopot was visible in Google only for its own name. Today it holds positions 1–3 for the phrase “restauracja w Sopocie”, for the English “restaurant in Sopot” and for seasonal phrases, e.g. “Walentynki Sopot”. See the full L’Entre Villes case study.
We work in a similar way in the other Tricity cities. The restaurant Targ Rybny in Gdańsk went from a website invisible in Google to No. 1 for the phrase “restauracja rybna Gdańsk”, and in the service sector we work with, among others, Konsal Cleaning.
How we do SEO for businesses from Sopot
We start with a free SEO audit. We separate year-round phrases from seasonal ones and draw up a content calendar: we publish subpages and posts for summer, the festive season or Valentine’s Day 2–3 months in advance, because that is how long Google usually needs to appreciate them.
At the same time we look after your Google Business Profile and guest reviews. For customers from abroad we prepare English and German versions of the website, each optimised for the phrases typed in that language. Every month we report bookings, phone calls and enquiries, not just rankings.
How much does SEO cost in Sopot
The package for small businesses costs PLN 2000 net per month and covers search engine optimisation, technical website maintenance and Google Search Console. With a Google Ads campaign it is PLN 2500 net. We price larger websites and online shops individually after an audit. You will find the details on the How much does SEO cost page.
Frequently asked questions
Is SEO worth it outside the season?
Yes. Outside the season, year-round phrases keep working, and it is the best time to prepare your website for summer and the festive season.
Do you optimise websites in English and German?
Yes. We prepare and optimise language versions for the phrases typed in by tourists.
Do you meet clients in Sopot?
Yes. We come to the client, invite you to our office in Pogórze or talk online.