A change of marketing strategy that brought more leads in a month than the previous activities did in an entire year
Konsal Cleaning is a company providing professional cleaning services throughout Poland. When we started working together, we found a project that supported neither the company’s growth nor its business goals.
After carrying out an audit, it turned out that neither the website nor the Google Ads campaigns being run were adapted to the client’s business model. The company handling the project focused its efforts mainly on acquiring private customers, even though Konsal Cleaning’s main area of business is comprehensive services for companies, institutions and commercial facilities.
Our strategy
Instead of making cosmetic changes, we prepared a new marketing strategy based on the client’s actual business goals.
A new website
We designed and implemented a modern website that was built from the outset with the following in mind:
- SEO growth on a nationwide scale,
- expansion with further services and locations,
- a high conversion rate of visitors into enquiries,
- a clear presentation of the offer for the B2B sector.
The website became a sales tool rather than merely a company business card.
A new Google Ads strategy
The biggest change was a complete rebuild of the advertising campaigns.
We analysed the client’s business profile and stopped targeting ads at services aimed at private customers, such as flat cleaning.
Instead, we concentrated the advertising budget on the services with the highest business value, aimed at:
- companies,
- offices,
- homeowners’ associations,
- property developers,
- production plants,
- public institutions,
- warehouses and halls.
As a result, the ads began reaching audiences who actually use Konsal Cleaning’s services.
Results of the collaboration
The biggest success was the change in the quality of the contacts acquired.
As early as the first month after the new marketing strategy was implemented, the number of valuable leads exceeded the result achieved by the previous activities over an entire year.
At the same time, we began developing organic visibility, preparing the website for SEO in markets across Poland and for gradually gaining positions for the most important keywords related to cleaning services for businesses.
What did the client gain?
- a modern website designed for sales,
- effective Google Ads campaigns aimed at B2B clients,
- a significant increase in the number of valuable enquiries,
- a project prepared for SEO growth on a nationwide scale,
- a marketing strategy tailored to the company’s actual business model.
The result
Effective marketing starts with understanding the client’s business.
In the case of Konsal Cleaning, the biggest change was not an increase in the advertising budget but correctly defining the target group. Thanks to the new website and campaigns aimed at companies and institutions, the project began generating valuable enquiries from clients who actually use the company’s services.