From an invisible website to the leader in Google results
We took over the Targ Rybny Gdańsk project at a very early stage of the restaurant’s operation. Although the website had previously been developed by another agency for almost a year, it was not effectively indexed in Google, which meant practically zero visibility in organic search results.
After carrying out an audit, we concluded that further optimisation of the existing site would be ineffective. We decided to create a new website from scratch, designing it in line with current standards of SEO, performance and user experience.
Our work
From the outset, we focused on the elements that have the greatest impact on visibility and sales:
- creating a new, optimised website,
- implementing a correct information architecture,
- fast and proper indexing in Google,
- technical Core Web Vitals optimisation,
- preparing content for the most important sales keywords,
- developing subpages that address users’ local needs.
Results of the collaboration
Position no. 1 for the keyword “restauracja rybna Gdańsk”
One of the most valuable keywords for a restaurant specialising in fish cuisine. The website achieved position no. 1 in Google, which means it regularly attracts new customers from organic results.
High positions for the keyword “restauracja rybna”
The project also achieved very good visibility for broader queries related to fish restaurants, extending its reach beyond users who type in a location.
Visibility for local and occasion-based keywords
We expanded the SEO strategy with content addressing specific user needs, creating dedicated subpages for local queries, including:
- Lunch in Gdańsk,
- the best lunch in Gdańsk,
- restaurant at Targ Rybny,
- where to eat fish in Gdańsk.
Pages like these make it possible to reach users at different stages of decision-making and generate additional organic traffic all year round.
Business results
Thanks to comprehensive SEO work, the restaurant gained:
- steady growth in organic traffic,
- high visibility for the most valuable sales keywords,
- regular bookings from free Google results,
- a website that not only looks good but, above all, sells effectively.
The result
From a website practically invisible in Google to a project holding leading positions for the most important keywords in the restaurant industry.
This is an example showing that effective SEO starts with solid foundations – a properly prepared website, a well-thought-out strategy and consistent work that translates into real business results.