Creating websites that work for your business

A website is often the first place where a customer encounters your company. Within a few seconds, they decide whether to trust you, call and leave an enquiry – or go back to the search results and choose a competitor.

That is why we start web design not with graphics, but with questions: who your customers are, what they search for on Google and what should happen when they land on the website. We design websites that look good, work fast on a phone and are prepared for SEO from day one.

What kind of website can we create for you?

Company website

The most common choice for service businesses: a presentation of your offer, separate subpages for each service, projects, reviews and convenient contact options. A well-planned structure makes SEO for many keywords easier from the very beginning.

Business card website

A simpler website for companies that are just starting out or operate locally. Even a small website should, however, have separate sections for key services and correctly entered contact details that are consistent with your Google Business Profile.

Landing page

A page focused on a single goal – a sign-up, an enquiry or a purchase. Ideal as the destination for Google Ads and Meta Ads campaigns.

Website for a restaurant, hotel or venue

Menus, galleries, bookings, opening hours and information for tourists. This is an industry we know particularly well – see our guides on websites for restaurants and websites for hotels.

Online shop

A product catalogue, payments, delivery and a well-thought-out category structure that makes SEO easier later on. We write about choosing a sales model in our article on dropshipping.

What must a good website have in 2026?

  • Mobile-first design – most users visit websites from their phone, and Google primarily assesses the mobile version.
  • Speed – optimised images, lightweight code and good Core Web Vitals scores. Every second of loading time means lost customers.
  • SEO-ready architecture – a separate subpage for each service and location, logical URLs and internal linking.
  • Content that sells – specific information, answers to customers’ questions and clear calls to action.
  • Trust elements – projects, reviews, company details, team photos and case studies.
  • Easy contact – a clickable phone number, a short form, a map with directions.
  • Security and legal compliance – SSL certificate, backups, updates, privacy policy and cookie consent.
  • Analytics – Google Analytics 4, Search Console and conversion tracking from day one.
  • Convenient editing – for most companies we recommend WordPress, where you can change texts and images yourself.
  • Readiness for AI search engines – a clear structure, company details and answers to customers’ questions mean that your website is understood not only by Google, but also by AI Overviews, ChatGPT or Perplexity. More: AI agent services.

How a website is created – our process

  1. Brief and analysis – we talk about goals, customers and competitors and check the keywords for which the website should be visible.
  2. Structure and content – we plan the subpages, the user journey and the texts. If you have an existing website, we prepare a redirect map so as not to lose rankings.
  3. Graphic design – matched to your brand, clear and focused on conversion. See also our UI and UX and graphic design services.
  4. Implementation – building the website, speed optimisation, setting up analytics and the SEO basics.
  5. Testing and launch – we check the website on different devices, as well as forms, redirects and indexing.
  6. Maintenance and development – updates, backups, new content and SEO.

Redesigning a website without losing rankings

Changing a website is the moment when many companies lose traffic from Google – most often due to missing redirects from old URLs. We plan every redesign so as to preserve the visibility you have built up.

Examples: a new website as the start of growth

  • Targ Rybny Gdańsk – after the audit, we decided that fixing the old, unindexed website made no sense. The new website, built in line with SEO standards, today holds position no. 1 for “restauracja rybna Gdańsk”.
  • L’Entre Villes Sopot – the collaboration began with a new website, and further SEO work brought the restaurant into the TOP 3 for competitive keywords in Sopot.
  • Konsal Cleaning – a new approach to the website and marketing brought more leads in a month than previously in a year.

You will find more projects on the Partners and projects page.

Frequently asked questions about web design

How much does a website cost?

The price depends on the number of subpages, features (bookings, shop, multilingual support), and the scope of content and graphics. After a short conversation, we prepare a quote tailored to your needs – without paying for elements you don’t need.

How long does it take?

It depends on the scope and how quickly materials are provided. We complete a simple company website much faster than an extensive website or shop. We agree the deadline at the quotation stage.

Will the website be my property?

Yes. The domain, hosting and access to the admin panel should belong to you – we help you set them up in your name.

Will I be able to edit the content myself?

Yes. We show you how to change texts, images and blog posts.

Will a new website rank high in Google straight away?

A well-built website gets off to a great start, but high rankings take time and further work. That is why we combine web design with SEO, and we can launch Google Ads for the start.

Do you only create websites in the Tricity?

We work for companies from all over Poland, but we know the local market best: Gdynia, Gdańsk, Sopot, Rumia, Reda and Wejherowo.

You can read more practical tips in our article on building websites.

Let's plan your new website

Call: +48 793 423 331 or write to biuro@seocopywritingonline.pl. Already have a website? Start with a free audit.