Copywriting is the art of creating texts that not only attract readers’ attention but are also search engine friendly (SEO).

Good SEO copywriting combines creativity with optimising content for search engines, which makes it possible to achieve higher positions in the search results. Below we present a few key principles for writing SEO-friendly texts.

1. Choosing the right keywords:

The first step is to identify the right keywords that are related to the topic of your text. Use keyword research tools to find phrases that are both popular and related to the content of your text.

2. Placing keywords in key places:

Keywords should be placed in key places, such as: • Article title, • Headings and subheadings, • Meta tags (meta title and meta description), • Opening and closing paragraphs of the text. Avoid excessive keyword stuffing, as search engines may consider it spam. The text should sound natural and be readable.

3. Creating valuable content:

SEO copywriting is not just about inserting keywords. Content should provide value to readers. Answer readers’ questions, solve their problems, provide information that interests them.

4. Optimising images and multimedia:

If your content contains images or multimedia, make sure they are properly described using alternative text. This helps people who use screen readers and has an impact on SEO.

5. Creating internal links:

Internal links are links that lead to other pages on your website. Creating logical internal links makes navigation easier for readers and helps search engines understand the structure of your website.

6. Consider the length of the content:

The length of the text can matter. In some cases, especially with more advanced content, longer content can be more valuable. However, always be guided by the needs and expectations of your target group.

7. Monitoring results and adjusting the strategy:

After publishing the text, monitor the results. Use analytics tools to track traffic, search rankings and user behaviour. Based on this data, adjust your SEO copywriting strategy. Summary: SEO copywriting is the art of creating content that attracts readers’ attention and is search engine friendly. It is worth investing time in content optimisation, as well-written and optimised content can contribute to greater visibility and success on the Internet.

Texts that sell – leave them to specialists

A good SEO text combines three things: it answers the search intent, shows the author’s experience and leads the reader to take action. We prepare such content – service descriptions, local subpages, articles and case studies – as part of our content marketing service.

Example? For the restaurant Targ Rybny Gdańsk we prepared subpages for local queries such as “lunch in Gdańsk”, which bring additional traffic all year round. Read more: on-page SEO, content localisation for the Tricity.