How to check whether your website appears in AI answers? Search Console, GA4 and simple tests

“Does my website even appear in AI answers?” – we hear this question from clients more and more often. Not long ago, it was difficult to answer. Today we have specific tools at our disposal: new reports in Google Search Console, data in Google Analytics 4 and simple manual tests. In this guide, we show you how to use them step by step.

1. Search Console: generative AI reports

In June 2026, Google made separate reports available in Search Console covering visibility in generative AI features. They include:

  • AI Overviews,
  • AI Mode,
  • generative AI features in Google Discover.

At the end of August 2026, the reports were made available to all websites worldwide, although websites with a very small number of impressions in AI features may not see them yet.

What do the new reports show?

The reports show impressions of your URLs in AI answers. The data can be analysed by:

  • page – which subpages are used in answers,
  • country,
  • device (in the search report),
  • date.

Important limitation: at the time this article was published, the reports do not show clicks. So you know that the page was visible in an AI answer, but this report does not tell you how many people clicked on it.

What about the general performance report?

Impressions and clicks from AI Overviews and AI Mode are also counted in the standard Performance → Search results (type “Web”) report. The new reports do not replace it – they merely allow you to isolate the AI-related part.

How can you use this data in practice?

  1. Find the subpages most frequently used by AI – this is your “citable” content. Make sure it contains up-to-date information and clear calls to action.
  2. Compare with traffic in GA4 – if a page has a lot of impressions in AI but few visits, improve the title and the first paragraphs so that they encourage people to click through for more details.
  3. Check what is missing – if your offer pages do not appear in AI answers, expand them with specific information: scope, process, prices, FAQ.

Opt-out option

An option to exclude a website from the search engine’s generative features has also appeared in the Search Console settings. Websites that use it receive no impressions or traffic from these places. For most service businesses, this is not a beneficial solution.

2. Google Analytics 4: traffic from ChatGPT, Perplexity and other assistants

When a user clicks a link in an answer from ChatGPT, Perplexity, Gemini or Copilot, such a visit usually appears in GA4 as referral traffic from the domain of the tool in question. Some links from ChatGPT also carry the utm_source=chatgpt.com parameter.

How can you see this traffic?

  1. Go to Reports → Acquisition → Traffic acquisition.
  2. Set the dimension to “Session source/medium”.
  3. Look for sources such as chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com.

Your own “AI” channel group

To avoid searching for these sources every time, create a custom channel group in GA4: Admin → Data display → Channel groups. Add an “AI assistants” channel with the condition that the source matches a regular expression, e.g.:

chatgpt|openai|perplexity|gemini|copilot|claude

Place the new channel above “Referral” so that AI traffic does not get mixed up with other websites. It is worth updating the list from time to time, as new tools keep appearing.

Measure conversions, not just visits

Traffic from AI assistants tends to be small, but it often converts well, because the user arrives at the website with a specific need already in mind. Make sure that in GA4 you measure clicks on your phone number, form submissions and bookings – only then will you see the true value of this channel. You can read more about analytics in the article SEO analytics.

3. Manual brand visibility tests

Analytics tools will not show what AI assistants say about your company when nobody clicks on a link. That is why it is worth carrying out a simple test once a month:

  1. Prepare 10–15 questions that your customers ask, e.g. “which SEO agency in Gdynia has good reviews?”, “how much does a website for a restaurant in Sopot cost?”.
  2. Ask them in Google’s AI Mode, ChatGPT, Gemini and Perplexity.
  3. Record in a spreadsheet: whether your company appeared, in what context, which sources were cited and whether the information was correct.
  4. Compare the results month by month.

AI answers change depending on the wording of the question, the location and the moment, which is why trends matter more than a single result.

4. What should you do with the results?

  • Your company does not appear in the answers – strengthen the basics: a clear description of your business, consistent data online, reviews, content that answers customers’ questions. See 7 GEO steps.
  • AI gives incorrect information – update the data on your website, in your Google Business Profile and in directories. Errors often stem from outdated sources.
  • The page is cited but gets no clicks – add to the content what an AI answer cannot replace: a quote, a consultation, a tool, specific examples.

Summary

AI visibility can already be measured – although not yet fully. Combining Search Console reports, GA4 data and regular tests gives a good enough picture to make decisions. If you would like us to set up analytics and prepare a report on your company’s visibility in AI, start with a free SEO audit or see what our search engine optimisation includes.

Read also: AI Overviews and AI Mode – what they change for businesses.