SEO

i.e. search engine optimization is a field that is constantly evolving to meet changing search engine algorithms and user expectations. In 2023, we can expect several important SEO trends and predictions. Here’s what you need to know: 

 

1. The growing importance of UX (User Experience):

Google is increasingly rewarding sites that offer great user experiences. Factors such as page loading speed, mobile responsiveness, readability, accessibility and overall content quality become key ranking elements. In 2023, it is worth investing in improving the UX on your website. 

2. EAT and content verification:

Google continues to place great emphasis on EAT (Expertise, Authoritativeness, Trustworthiness) – i.e. expertise, credibility and trust. This means that the content on websites should come from reliable sources and be created by experts in a given field. Content verification is becoming increasingly important, especially in the areas of health, finance and law.

3. Voice Search:

Voice search continues to gain popularity thanks to the development of voice assistants such as Google Assistant, Amazon Alexa and Siri. This means that optimizing your content for long-tail keywords, question answers, and local content will become increasingly important.

 

4. No-Click Search:

Zero-click searches, which are searches that end on the search results page without clicking on specific pages, are becoming more and more common. Therefore, it is worth investing in positioning in the „Featured Snippets” section to make your website more visible in search results.

5. Mobile-friendly indexing:

Google continues to pursue mobile-optimized indexing, which means that Google’s algorithms index and rank websites based on their mobile versions. Mobile responsiveness, loading speed, and overall quality of a mobile website are key to SEO. 

6. Semantic Search:

Google is becoming more and more advanced in understanding user search intentions. Therefore, it is important to create content that covers a wide range of topical keywords and user questions

7. Multimedia use:

In 2023, multimedia content such as videos and podcasts will continue to grow in importance. For better visibility, it is worth investing in video content and adapting it for SEO. To summarize, SEO in 2023 will increasingly focus on content quality, user experience, and developing strategies that respond to users’ changing search habits. Therefore, it is worth being flexible and adapting to current SEO trends to achieve success on the Internet.